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Dairy InSight
Develop a nation-wide campaign to promote dairy farming and address major issues of concern.Results
- integrated programme of PR, advertising and design
- six TV ads + press advertising
- secured in excess of $400,000 in ‘free’ media coverage
- independent research from AC Nielsen showed major positive shift in perceptions of the industry
View TV ad
- six TV ads + press advertising
- secured in excess of $400,000 in ‘free’ media coverage
- independent research from AC Nielsen showed major positive shift in perceptions of the industry
View TV ad